The fake company prevents the banks from taking over EcoModa’s stocks, primarily because of Betty’s business savvy and financial contacts. Once the summer fashion line is released, EcoModa will be secure in their finances and the fake company can be dissolved. He is reluctant to hire Patricia because he assumes that Marcela would want her to spy on him, given his reputation as a notorious womanizer. While he is concerned about her “ugliness”, he likes the idea that she could be his ally, rather than a spy. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. She sends her résumé to EcoModa without a photograph, thus securing an interview.Armando Mendoza, EcoModa’s new president, is the smart, handsome, and well-educated son of the company’s retired co-founder Roberto Mendoza. He is engaged to Marcela Valencia, an EcoModa executive and daughter of the deceased co-founder, Valencia. How many women had never suffered from being seen as “ugly” or bullied because of physical state, glasses, over weight, under weight, big breasts, small breasts, braces, or pimples? I would go as far as say none.
![yo soy betty la fea cast yo soy betty la fea cast](https://is1-ssl.mzstatic.com/image/thumb/ZYAJ8PZjWswJl-D0J0y_bA/1200x675.jpg)
Even a famous Hollywood starling at one point in life would go through this.On a side note in general Latin America is a land filled with beautiful men and women, being part of the New World, it is a melting pot of genes from different continental origins from centuries back, giving rise to exotic features, hey that’s why there is even the term “Latin Lover” (it’s true I swear! I’m not saying this just because my kids are half Colombian :p ).Here is the synopsis of the original version taken from wikipedia:Beatriz Aurora Pinzón Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. Betty constantly faces the scorn of EcoModa’s attractive manager-owners but proves herself indispensable to EcoModa’s new president, Armando Mendoza. In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea M&225 s Bella are based. More than a dozen versions of the telenovela have been made in other countries.